Toothpaste Comparison

We recommend that you find out independently – for example on our website – whether fluoride-free toothpaste is right for you. Dentists clearly recommend using only toothpastes that contain fluoride. Toothpastes with fluoride that were tested “very good” by the German consumer protection agency “Stiftung Warentest” in October 2024 include Blend-a-med Complete Expert 24h Protection, Colgate Complete 8 in 1 Extra Fresh or Oral-B Professional Gum and Enamel Pro-Repair Extra Fresh.

Specialists often recommend toothpastes with a reduced fluoride content for children. After extensive research, we use elmex tootphaste for our children and can highly recommend them. While these are not available in the US, a similar product from Colgate, who own the elmex brand, is available instead. Disclaimer – for transparency reasons – we earn a commission from Amazon if you purchase using one of the links.

If you still want to use completely fluoride-free toothpaste, these products are possible:

Activated charcoal toothpaste

Black Toothpaste

One of the highest-rated and most popular toothpastes on Amazon is hello’s epic whitening fluoride-free toothpaste. And yes- it’s actually black. Activated charcoal whitens teeth by removing surface stains and removes plaque with regular brushing. Activated charcoal can soak up bacteria and organic material like a sponge. However, dental specialists doubt that this effect still applies for tooth paste, since the charcoal has already bound to the other ingredients of the toothpaste. hello claims that “this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness“.

However, scientific studies and experts suggest that activated charcoal damages enamel irreparably when applied permanently. As a result, we recommend against using activated charcoal in our detailed analysis.

Nonethless, Amazon customers are happy and appreciate the whitening effect and the pleasant minty taste.


Hydroxyapatite Toothpaste

Boka Whitening Toothpaste

Many fluoride free toothpastes mainly rely on Hydroxyapatite (HAP) to fight plague and cavities. HAP is often marketed as a “natural tooth ingredient” that helps “re-mineralize” teeth. However, our analysis of scientific studies has found little evidence for this claim. We recommend using hydroxyapatite toothpastes only if they also contain fluoride. If you prefer a fluoride-free hydroxyapatite toothpaste anyway, boka’s “Whitening Tootphaste” could be the one for you. It’s Amazon’s #1 bestseller in the toothpaste category, with a 4.5 average client rating and 40k+ monthly purchases.


Neem Essential Toothpaste

Essential Palace’s “Neem Essential Tooth Paste” contains Neem, Black Seed, Clove, Baking Soda and Mint, as well as Sodium Benzoate as as preservative. Neem is said to help reduce plaque and cavities, though scientific evidence clearly shows that it is not even remotely as efficient as fluoride. Amazon customers gave a 4.7 rating and report that the toothpaste leaves a super clean and whitening mouth feeling when used, and they appreciate the natural ingredients.


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